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Will they stay on your page — or leave?
Is your price right?
Why would buyers pick you over the alternatives?
Who's actually going to buy?
Will they reply — or hit delete?
Which channels are your buyers actually on?
Will your ad stop the scroll?
Are you showing up where they actually are?
RightChannel evaluates every distribution channel — SEO, communities, Product Hunt, partnerships, influencers, and more — against your ICP, and ranks them by where your buyers actually pay attention. Once you know which channels to bet on, test your paid creative with RightAd and your outreach messages with RightEngagement.
of founders bet on the wrong channel first and burn 3–6 months finding out
distribution channels evaluated per simulation
faster traction when your first channel matches where your buyers already are
How your ideal buyers actually discover and trust new tools
Bootstrapped SaaS founder
Solo, $0–5k MRR
"I check Product Hunt every week. A well-executed launch here would absolutely get my attention — this is where I discover new tools."
VP Sales, enterprise SaaS
500-person company, $50k+ ACV deals
"I get 20 of these a day. Unless there's a warm intro or a very specific hook tied to something I publicly care about, I don't respond."
Head of Growth, Series A
30-person team, growth-led
"We find most of our tools through organic search. If you rank for the right intent keywords, you're already in the consideration set before I even know you exist."
Indie hacker, building in public
X / Twitter power user, <$1k MRR
"I discover almost everything through Twitter. If you're building in public and sharing real numbers, I'm already following you."
Bootstrapped SaaS founder
Solo, $0–5k MRR
"I check Product Hunt every week. A well-executed launch here would absolutely get my attention — this is where I discover new tools."
VP Sales, enterprise SaaS
500-person company, $50k+ ACV deals
"I get 20 of these a day. Unless there's a warm intro or a very specific hook tied to something I publicly care about, I don't respond."
Head of Growth, Series A
30-person team, growth-led
"We find most of our tools through organic search. If you rank for the right intent keywords, you're already in the consideration set before I even know you exist."
Indie hacker, building in public
X / Twitter power user, <$1k MRR
"I discover almost everything through Twitter. If you're building in public and sharing real numbers, I'm already following you."
CTO, seed-stage B2B startup
Technical co-founder, 8-person team
"I use an ad blocker and skip sponsored results on reflex. You'd need to catch me through a community, a recommendation, or something I genuinely searched for."
Solo consultant, productizing service
B2B services, first SaaS product
"I'm active in three Slack communities and trust tool recommendations from people in those groups far more than any ad. Show up there with real value first."
SMB owner, non-technical
First software product, small team
"I learn from YouTube before buying anything software-related. A tutorial that solves my problem and mentions your tool at the end is how I'd find you."
Seed-stage founder, VC-backed
10-person team, just raised $2M
"Tools recommended by our investors or other portfolio founders get looked at immediately. That warm intro channel is 10x more effective than cold for us."
CTO, seed-stage B2B startup
Technical co-founder, 8-person team
"I use an ad blocker and skip sponsored results on reflex. You'd need to catch me through a community, a recommendation, or something I genuinely searched for."
Solo consultant, productizing service
B2B services, first SaaS product
"I'm active in three Slack communities and trust tool recommendations from people in those groups far more than any ad. Show up there with real value first."
SMB owner, non-technical
First software product, small team
"I learn from YouTube before buying anything software-related. A tutorial that solves my problem and mentions your tool at the end is how I'd find you."
Seed-stage founder, VC-backed
10-person team, just raised $2M
"Tools recommended by our investors or other portfolio founders get looked at immediately. That warm intro channel is 10x more effective than cold for us."
How it works
Three steps.
One channel to bet on first.
01
01
Describe your offer and your ICP.
Tell us what you're selling and who your ideal buyer is. Select which channels to evaluate — or let us test all 12. The more specific your ICP, the more accurate the channel fit scores.
Your offer
AI simulation tool for validating go-to-market before spending money
Your ICP
Bootstrapped SaaS founders, $0–10k MRR
Channels to evaluate
02
02
Every channel is evaluated against your ICP in parallel.
Simulated buyers from your ICP tell us where they actually discover and trust new tools. We score each channel on reach, trust level, and buyer intent — specific to your segment, not generic industry benchmarks.
Evaluating channels for your ICP…
03
03
You get a ranked channel list and a go-to-market order.
Not a generic channel playbook. A ranked list of which channels fit your ICP, which to start with, which to skip entirely, and the reasoning behind every recommendation — so you stop spreading thin and start where traction is most likely.
Channel ranking
Go-to-market order
Start with communities, not ads.
Your ICP discovers tools through Twitter and Slack before anything else. Once you know which channels to bet on, use RightAd to test paid creative and RightEngagement to test your outreach messages.
Channels evaluated
12
The difference
Guessing your channel vs. knowing it
Before
Betting on the wrong channel
After
Investing where buyers actually are
Stop guessing which channel to bet on.
Know before you spend a day on it.
See exactly which channels your ideal buyers actually pay attention to — ranked by fit, reach, and conversion likelihood.
Part of the Right Suite · 7 products built for go-to-market