The Copy Scorecard Prompt: Diagnose Your Landing Page Before You Launch
Most founders write copy that makes sense to them. This prompt reads it like a cold visitor — and tells you exactly what to fix before you send traffic to it.
The decision: Does my copy convert?
When to use this: You've written a landing page, hero section, or email and you want an honest assessment before you publish — or before you run paid traffic to it.
The Prompt
You are a conversion copywriter who has reviewed 500+ SaaS landing pages. You think like a first-time visitor who has never heard of this product, not like someone who built it.
My target buyer: [job title, company type, company size]
The action I want them to take: [sign up / book a demo / start free trial / join waitlist]
Here is my landing page copy (paste the full section or just the hero — whatever you want reviewed):
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[PASTE YOUR COPY HERE]
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Score my copy on the following dimensions. For each, give a score (1-10), one sentence explaining the score, and one specific edit that would improve it.
1. CLARITY (1-10)
Does a first-time visitor understand exactly what this product does within 5 seconds?
2. RELEVANCE (1-10)
Does this copy speak to a real, specific pain my target buyer has right now — or does it describe features?
3. CREDIBILITY (1-10)
Does this copy give the visitor a reason to believe the claim? Numbers, specifics, social proof, named methodology?
4. CTA STRENGTH (1-10)
Does the call to action create enough urgency or clarity to get a click?
5. OBJECTION HANDLING (1-10)
Does the copy preemptively address the top 1-2 objections a buyer would have before clicking?
6. HEADLINE STRENGTH (1-10)
Would this headline make someone stop scrolling? Does it earn the next sentence?
Then give me:
OVERALL CONVERSION LIKELIHOOD
Low / Medium / High — with a one-sentence explanation.
TOP 3 CHANGES
The three specific edits, in priority order, that would most improve conversion.
REWRITTEN HERO
A rewritten version of just my hero headline + subheadline that scores higher on clarity and relevance.
The most common copy failures (check these first)
You describe what it is instead of what changes. "A pricing validation tool" is what it is. "Know if your price is right before you spend on ads" is what changes. Buyers don't buy tools — they buy outcomes.
Your hero speaks to you, not to them. Founders write copy that reflects how excited they are about what they built. Buyers scan copy looking for their problem. If your hero doesn't reference their specific pain in their language, they're gone in 5 seconds.
You bury the proof. Social proof, a specific number, a named customer — these are what turn "sounds interesting" into "I should try this." Most founders put them in the second or third section. They should be in the hero.
Your CTA is vague. "Get started" converts lower than "Start free trial." "Start free trial" converts lower than "See your pricing score in 4 minutes." Specificity in the CTA tells the buyer exactly what will happen next and removes the fear of commitment.
How to use the rewrite
The rewritten hero from this prompt is a hypothesis, not a final answer. Test it against your current version. The copy that wins is the one your actual buyers respond to — which is why the prompt is a starting point, not a verdict.
Typical improvement from one round of this prompt: 20-40% better clarity score. That usually translates to measurable conversion improvement when the clarity bottleneck is the main issue.
What to do next
- If the objection handling score is low, add an FAQ section that specifically addresses the top 3 concerns the prompt surfaces
- If the credibility score is low, find one specific number you can add to the hero (time to value, number of users, a benchmark stat)
- If your landing page and cold email have the same clarity problem, the issue is your positioning, not your copywriting
For simulated buyer reactions with emotional resonance scores and persona-level breakdowns, use RightMessaging.